FACEBOOK'S latest plan to introduce a timeline has put some users on edge.
Understandably. If I was a long-time user I would be too.
After much debate it's quite clear that the move to introduce the new feature, displaying a user's past status updates and photos, is a timely one.
The timeline feature coincides with the website's plan to sell shares of stock to the public. The move is expected to generate billions of dollars.
Reports have suggested some of this money will be used to set up international offices similar to the one already set up in Sydney, giving the police better access when they're pursuing people of interest over online crimes.
But the hidden agenda in this new feature is to gather more information about its users, so that the website can market a person's page to advertisers.
When the timeline is up and running, users will update information, add details and delete pictures.
They will define themselves and as a consequence become susceptible to targeted advertising.
The timeline is a way to collect information about users.
However, when the Facebook website is updated, it almost always causes online anarchy, sparking concern about privacy settings and online safety.
But this change has most users fearing their "old self" more than anything. Afraid their boss might see them in a less flattering light and worried about their "old self" embarrassing their "new self".
The timeline will bring back what commentators are calling "your old online self".
It has sparked calls for users to clean up their online pages.
Most young users will be miffed having to tidy up their pages to ensure old statuses and posts don't come back to embarrass them down the track.
The introduction of the timeline could blow over.
But it could, and should, spark a deluge of users to abandon what was once an addiction.