Claymore has long been labelled one of the most socially disadvantaged suburbs in the state.
But that hasn’t deterred new home buyers.
The Hillcroft estate was the first step in a radical plan to change Claymore from a suburb made up almost entirely of social housing, into one made up of 70 private housing and 30 per cent social.
Whether people would be enticed to buy a home in the estate given the suburb’s history and the stigma attached, was a major question.
However, in just over a year, those concerns now seen like a distant memory with 118 already sold in the estate.
Some buyers have also forked out as little as $220,000 for a 200 metre square block while others have purchased 686 square metre blocks for $390,000.
Campbelltown mayor George Brticevic said the interest in the estate didn’t come as a shock given suburbs like Minto and Airds had undergone or were undergoing similar transformations.
“It’s not surprising,” he said.
“It (Claymore’s redevelopment) will change the fabric and dynamic so it’s a positive thing.
“Minto One was done a little differently and with no consultation – they just bulldozed the suburb and started work.
“With Claymore there has been consultation with the community and they are doing one section at a time so there is no huge displacement of residents.
“But people have seen the change that happened in Minto. That same change will happen in Claymore and Airds.”
Cr Brticevic said buyers who purchased blocks in Hillcroft would reap the financial rewards like those who snapped up initial blocks of land in the new look Minto.
“In Minto One you could buy a block of land for $140,000 (at the start) so in hindsight everyone would have loved to have bought one,” he said.
A Department of Family and Community Services spokesman said another 128 blocks were expected to go on sale within the next “few months”.
“The redevelopment is continuing and market interest is strong,” the spokesman said.
“The Hillcroft redevelopment project is an opportunity to transform Claymore from a social housing estate into a modern, socially-mixed community.
“The aim is to rejuvenate the suburb with new parks, playgrounds and community facilities.”
The spokesman also said “planning is well advanced” for a 55 senior living units.
Proceeds from all sales are also being reinvested back into new social housing in the suburb.