Macarthur South West United announces new boss

Macarthur's new A-League club has announced former St Kilda AFL boss Archie Fraser as its inaugural chief executive officer.

Mr Fraser's appointment was announced today (Tuesday, April 30) at a press conference at Rydges Campbelltown.

The event was fronted by Macarthur South West United's chairman Lang Walker and deputy chairman Gino Marra.

Mr Fraser told the Advertiser that establishing pathways for young local soccer players would be a key aim for the new club - from professional scouting through to specialist coaching.

"We're in the business of talent identification, so let's not so it half-arsed," he said.

"We have to develop young talent absolutely, no question of that.

"That means creating the right pathway, then giving them specialist coaching, working on their weaknesses, getting them early enough.

"But at the end of the day you can say 'local, local, local', but they also have to be 'good enough, good enough, good enough'.

"The notion of saying that you live in the area means you're good enough to play, well, that's the church league."

"Football is a global game, and the expiration of a [local] kid should be not just to play the A-League, but go beyond - Barcelona, whoever - and on the way through we might get there benefit of that."

Fraser said most clubs didn't have a professional scouting system, or were lazy in that area.

He said he wanted a diverse choice - drawing the big names from overseas, but also nurturing kids "playing in the under-14s" at Campbelltown.

The Scottish-born former footballer is known as something of a maverick, a critic of the A-League (which he headed in 2009/2010) - but with a great love of the game.

Mr Fraser was also a former chief executive officer at AFL club, St Kilda.

Archie Fraser during his time as St Kilda chief executive officer. Picture: Wayne Taylor

Archie Fraser during his time as St Kilda chief executive officer. Picture: Wayne Taylor

Fraser recently tweeted that the A-League was sometimes like "watching paint dry".

He said he was determined to make the new locally-based team the talk and pride of Macarthur.

He calls it a "wonderful opportunity with a fresh canvas".

"This region is clearly booming and our intention is to build something that everybody is proud off," Fraser said.

"We'll do it together, do it with a lot of inclusion, and really ultimately make the A-League a better place to be.

"We've got a stadium already in place [at Leumeah]...and we don't have a lot of competition, I mean, we have Wests Tigers playing three games a year at that stadium."

Fraser thanked the board for the opportunity and said he wouldn't let anyone down.

Dignitaries at today's press conference included Campbelltown Council general manager Lindy Deitz and Campbelltown Catholic Club's senior staff, who are keen supporters of the new venture.

Football Federation Australia gave the green light in December for Macarthur South West United to become an A-League club.

The new team, based in Campbelltown, will join Australia's premier soccer competition in the 2020/21 season.

Macarthur South West United will unveil its playing name, colours and logo at a gala lunch at Campbelltown Catholic Club on May 15.