They're loud and they're proud - the Macarthur FC Bulls have arrived.
The name, logo and colours of the A-League's newest club were unveiled today in front of 600 people at the Campbelltown Catholic Club's The Cube.
Dignitaries included Football Federation Australia chief executive David Gallop, A-League boss Greg O'Rourke and Minister for Sport John Sidoti.
Fox Sports commentator and emcee Simon Hill said the event laid the "first foundations of a football club".
"It's a momentous day as we see the birth of a football club," he said.
"Future generations will grow up supporting this club and hand that down like a family heirloom.
"We are making history."
Macarthur FC was named following extensive community consultation over recent months, which included an online survey and several public events.
The name acknowledges the region's founders, Elizabeth and John Macarthur.
The new Macarthur club's colours are black, white and ochre (earthy yellow).
The black and white represent the diverse culture within the region, while the ochre colour honours the traditional colours of the local Dharawal indigenous community.
The bull on the logo was chosen to acknowledge a momentous moment in local history. A runaway herd of cattle was discovered in the region in 1795.
The logo's three stars of the Southern Cross symbolise the club's links with grassroots soccer, the national premier league and A-League.
The new club's slogan is "One Voice. One Vision".
Macarthur FC Bulls also announced the appointment of Ante Milicic as the club's inaugural coach.
Milicic is the current coach of the Australian Matildas women's soccer team.
Macarthur FC chairman Lang Walker thanked everyone who attended today's launch event.
"What a great effort and it shows what our club is all about - the community," he said.
"We are starting off with the right foundations and right culture."
The new team, based in Campbelltown, will join the Hyundai A-League in the 2020/21 season.
More to come.