Macarthur residents among top online shoppers in Australia

All about convenience: Campbelltown postal worker Peter Guyer sees plenty of parcels go through the post office every day. Picture: Simon Bennett
All about convenience: Campbelltown postal worker Peter Guyer sees plenty of parcels go through the post office every day. Picture: Simon Bennett

We might have two of Western Sydney's largest shopping centres in our backyard, but Macarthur residents are among the top online shoppers in the country.

Customers in Campbelltown have been ranked the eighth biggest online shoppers in Australia and the third biggest online shoppers in the state, according to new data released by Australia Post.

The folks next door in Camden are also fans of digital retail therapy, coming in ninth overall in NSW.

Locals are also increasing their online shopping habits faster than other Aussies.

Online shopping purchases in Campbelltown last year grew 20.5 per cent on 2017, which is 0.3 per cent more than the national average (20.2 per cent) and 1.2 per cent more than the state average (19.3 per cent).

Despite the trend in Campbelltown and Camden, resiednts in Picton are less keen to embrace online shopping and have been ranked 175th in the state.

Australia Post's general manager of parcel and express services Ben Franzi said accessibility was a big reason why many people were making purchases online rather than in stores.

"Australians are turning to online shopping more and more for the convenience it provides," he said.

"Being able to shop from the comfort of your couch after you've put the kids to bed is a huge selling point - choice and convenience all in the palm of your hand."

Campbelltonians ranked in the top 10 nationally in a range of different shopping categories, the statistics revealed.

They were the sixth biggest shoppers from variety stores, the eighth biggest from fashion retailers and the ninth biggest customers of hobby and recreational goods shops.

Throughout 2018, more than 75 per cent of all Campbelltown households made at least one online shopping purchase - higher than the national average of 73 per cent of households.

"Clothing and apparel purchases make up the majority of purchases in Campbelltown," an Australia Post spokesman said.

"Residents take advantage of convenient one-stop-shopping channels such as marketplaces and discount retailers, which grew 21.9 per cent year on year."

Health and beauty was the fastest growing retail category in Campbelltown, increasing sales by almost 30 per cent in 2018. The growth was largely driven by cosmetics.

Fashion experienced the second biggest growth with a 23.1 per cent increase last year.

Mr Franzi said Australia Post was building infrastructure and automating sorting centres to keep up with the increased volume of parcels going through the system.