If the recent proliferation of superhero movies, Pokemon games and Game of Thrones memes proves anything it's that geek culture has never been more relevant and celebrated in our society.
That's why Campbelltown councillor Ben Gilholme wants to see a pop culture convention established in the region.
The self-confessed pop culture fanatic thinks there would be plenty of local support for an event that celebrated and legitimised all things nerdy.
"Campbelltown's Comic Book Day at the library has been a must-attend event for years now and I know there is strong nerd culture in this region," Cr Gilholme said.
"People come from all over the region, from Picton and Camden too, to attend the event. So I think it's fitting that council to look into a pop culture event that can build on that success."
Cr Gilholme said pop culture conventions - like Supanova, Oz Comic-Con and even Wollongong's own Comic Gong - provided a different type of event for people to attend.
"Macarthur is very known for its sporting events and achievements, but there's a whole other side of the community that are generally not very into sport," he said.
"They would be able to show their potential and connect with like-minded people at a pop culture convention."
Cr Gilholme believes the region has untapped potential to host an event of this nature.
He said pop culture conventions were about more than just comic books and superheroes.
"There's something for everyone," he said. "Some people like movies or TV shows, books or gaming.
"Many people go all out and dress-up, as we've seen at Comic Book Day. There are so many different aspects of fandom that can be explored.
"I think it's the passion that people have for their favourite things that makes these events so successful."
Cr Gilholme hopes the council can hold a small event in the beginning, learn what works and what doesn't, and take that information to form larger events in future.
"We'll want to trial it first and get an appreciation of the things we should and shouldn't do," he said.
Cr Gilholme last night asked the council to conduct a feasibility study into the idea.
His notice of motion was supported unanimously.