Small businesses across Macarthur are struggling to survive through the economic impacts of the coronavirus, especially those along Argyle Street in Camden's town centre.
Residents are being encouraged to support these local businesses by joining a new social media campaign, championed by Camden Council and Camden Region Economic Taskforce (CRET).
The #camdenbought campaign asks residents to take photos of the products they have purchased from local businesses and post them on social media.
Camden mayor Theresa Fedeli said the campaign was one way of supporting local businesses that had been hit hard by COVID-19.
"Local businesses are the bedrock of our community and this is a way for the entire community to jump on board and support each other," Cr Fedeli said.
"Council's new webpage highlights the fantastic work our local businesses continue do for the community.
"Social media can be used in a positive way like the #camdenbought campaign, so I encourage you to buy local and flaunt it by posting it on social media."
Argyle Business Collective president Andrew Valciukas told the Advertiser last month that the virus had been yet another blow to the already struggling local economy.
He said if the panic and health warnings surrounding the virus were to last a few months longer many businesses would be forced to consider closing either temporarily or permanently.
"I don't think it's a matter of if but a matter of when," he said.
"Small business owners will be borrowing on their home loans or financing their businesses in any way that they can to try and survive this pandemic.
"Everyone is trying to operate within the government's medical guidelines and make sure that they are doing the right thing so a lot of people are staying home.
"The reduced foot traffic is hurting businesses and the trouble is we just don't know how far this will go so it's hard to say exactly how people can help."
Mr Valciukas said he hoped once the pandemic was under control that people would get out and support the region's small businesses.
"Once this is all over - and I hope that is sooner rather than later - the responsibility will be on the community to support their local businesses," he said.
"I wish we had the magic bullet that would put this to an end faster but inevitably the pandemic will pass and hopefully with little negative impact on the economy and social fabric of our community."
Local businesses also have a new platform to promote their business and offers during the COVID-19 pandemic on the Camden Council website.
Businesses can list their offers on the newly designed directory page on the council's website by filling out the form at camden.nsw.gov.au.