Appin's Jay Seeney appointed Greater Sydney Orchestra CEO

New horizon: Appin artist Jay Seeney has a new gig as the chief executive of the recently-formed Greater Sydney Orchestra. Picture: file

New horizon: Appin artist Jay Seeney has a new gig as the chief executive of the recently-formed Greater Sydney Orchestra. Picture: file

The evolution of Jay Seeney continues.

The Appin artist started off in country rock, before branching out to music video production and is now the newly-minted chief executive of the Greater Sydney Orchestra.

Seeney is pumped with his new role and can't wait to usher in an exciting era for the organisation.

"Greater Sydney Orchestra is a newly-formed orchestra in the last couple of years, filled with the most elite musicians in the orchestral space throughout all Sydney," he said.

"We have a mission to take the orchestra from the concert hall to the suburbs so it's more readily accessible.

"It's something we want to do with the orchestra to make it more culturally relevant and really cool again."

Seeney has been involved with the orchestra as a board member since its inception and jumped at the chance to lead the group as chief executive.

He hopes the orchestra can partner up with the state government, local councils and private enterprise to grow its musicians.

"Music and art has to move with culture like every other genre of media," Seeney said.

"People can expect the orchestra to be playing a number of musical styles, not just the traditional orchestral music. There will be rock and pop, electronic, every genre - the orchestra will be the glue that can combine them.

"I would say to people that Greater Sydney Orchestra is worth checking out, and a lot of people who are expecting the concert hall will be pleasantly surprised.

"In the modern arena, there is a place for orchestral music that is cool and cutting edge."

Seeney thanked the board for their confidence in electing him to the role of chief executive and said he hoped to turn the orchestra into "something that is bigger and greater than anything we've seen in Sydney before".

He said he didn't want people of greater Sydney, especially western Sydney, to miss out on the "incredible art form" of orchestral music.

"We want the GSO to be a force to be reckoned with in Sydney and perhaps even further."

The Greater Sydney Orchestra is member-owned and member-run.

More: facebook.com/GreaterSydneyOrchestra/